Fundraising data for progressive campaigns and causes

How many are in your donor file?

We give campaigns, advocacy organizations and the firms that run their programs the small-dollar donor data they need to grow. Send us your suppression file, and we'll send back only the names you don't have.

Request a test See how the test works
7M
Democratic activists and donors
100%
Net-new to your file, every order
12 mo
Premium records active within the last year
Dems only
We license only to Democrats and allies
The problem

New donors are getting harder to find.

01

Your house file is tapped.

Every extra send to the same donors costs more and raises less. Growth has to come from people who aren't on your file yet.

02

The donor pool is getting burned out.

The big files get rented to every program in the country, including scam PACs that raise in Democrats' names and keep the money. Donors stop opening, and they stop trusting.

03

When a list flops, you eat the cost.

The vendor gets paid either way, and you're the one explaining to your client why the numbers dropped.

04

Your vendor knows data or knows campaigns. Rarely both.

Data shops don't know what a program needs in the last week of a quarter. Campaign veterans selling lists aren't data scientists.

We built Democratic Data to fix all four, and more.

How the test works

One small test. Your benchmark.

You already know how to judge a list. Run ours the same way you run everything else, then decide. Tests start at a few thousand dollars.

01

Pick a tier

Standard, Targeted or Premium, filtered by geography and issue area. Tell us what your program needs and we'll scope the test with you.

02

Send a hashed suppression file

We match on hashes, so we never see your donors' emails. Anyone already on your file comes out, and we won't sell them to you.

03

Test it against the lists you're buying now

You get a CRM-ready file within 24 to 48 hours of sending your suppression file. Same creative, same cadence as the lists you're buying now. If our names hold up, scale up your program.

Our commitments

What we stand behind.

A credit if we miss

Share your results. If our names underperform the lists you're buying now, you get a credit toward your next order.

We vet every buyer

Democratic campaigns, progressive organizations and their allies only. No scam PACs, and no one outside the movement.

No resale, no list trading

Our license terms bar buyers from reselling or swapping our names, so the names you test stay valuable.

Every order is suppressed against your file and cleaned before it ships.

Our data

Boutique by design.

Seven million isn't the biggest file in the business, and it isn't trying to be. We'd rather lease you names that perform than a bigger list that's been rented to everyone.

Where the names come from. Clean, recently active donors and activists, sourced from petition signers, campaign and advocacy sign-ups, and exclusive acquisitions from progressive organizations and campaigns.

What we offer

Pick what your program needs.

Standard

Activists who've signed petitions, joined campaigns or taken action on the issues, whether or not they've given yet.

Best for

Volume and a broad base to build from.

Recommended first test

Targeted

Supporters who've acted on specific issues and given during election cycles or big political moments.

Best for

Programs where issue alignment and past giving matter more than volume.

Premium

Donors who give to Democratic and aligned causes on and off the election cycle, active within the last year. The tightest segment in our file.

Best for

Year-round programs that need donors who keep giving.

Append

Already have the names? Match your list against ours to add the data you're missing: mobile numbers, donor flags and issue interests. Same hashed process, same standards.

Best for

Filling the gaps in a file you already own.

Cut any tier by state, district and issue.

Pricing depends on what you need and how much. We'll quote you on the first call.

Who we work with

Your client. Your creative. Our names.

Fundraising and digital firms, campaigns, party committees, PACs, C4s and C3s. Every buyer gets the same test, the same commitments and a file ready to load into their CRM.

Leadership

Built by people who've run the programs.

Juan Peñalosa

Juan Peñalosa

Founder and CEO

Juan spent 15 years on the Democratic side, with senior roles on the Obama, Biden and Harris campaigns, Democratic and progressive PACs, C3s and C4s, as well as a run as Executive Director of the Florida Democratic Party. Before politics he was a geophysicist and a digital and data consultant for IBM. He started Democratic Data to give every program, not just the biggest ones, access to clean, targeted acquisition data.

Get started

Request a test.

Tell us about the program, the geography and the issues. We'll come back within one business day with a count and a quote.

Or email us at info@democratic-data.com

We use your information only to scope your request. Privacy policy